CYCLE Kids Awareness Campaign

CYCLE Kids is an independent, nonprofit organization established to introduce children to the joys of cycling, the benefits of healthy eating, and the world of physical science. The CYCLE Kids campaign consists of a promotional brochure, an organization awareness poster and a kit folder. In designing the CYCLE Kids campaign we have used everything from illustration, to color and grainy black and white photography to show the dynamic and powerful influences of the organization. This approach is designed to give the organization a multitude of resources needed to have a powerful campaign for five years. CYCLE Kids goal is to help. Help children become healthy and happy. Help community volunteers become more involved with their schools. Help outside organizations sponsor children healthy activities. We felt the best thing we could do was to return the favor and help them get their message out.