Studio Mercury, New York » Branding

COLAB Branding

lucasroy — Thu, 15 Apr 2010 01:52:14 +0000

RISD Digital + Media Website

lucasroy — Sat, 27 Feb 2010 23:40:33 +0000

Studio Mercury collaborated with a talented and diverse group of students from the RISD Digital+Media Department to rebrand the department through an identity system and a website redesign. The RISD Digital+Media website (dm.risd.edu) creates a voice for the department, faculty, alumni and current students by focusing on the unique pedagogy of the department. Programed as a dynamic system, each student has access to the site to update their profile and websites. The Digital Media Website features an updatable class list, current news, bios on students, alumni and faculty, along with a visiting lecture series with live feeds. Even the background of the website serves as a voice by featuring current student work created during their time in the department. It was an exciting and explorative process which created a website that will change at the same speed as the department itself. Creative Director Lucas Roy (D+M ‘08) Programmers and Designers Kirk Mueller (D+M ‘10) Nate Mueller (D+M ‘10) Mary Choueiter (D+M ‘09) Tayef Ben Messalem (D+M ‘09) Donko Jeliazkov (D+M ‘09)

COLAB Stationery

lucasroy — Wed, 03 Feb 2010 01:08:25 +0000

COLAB T-shirt Design Series, 2009

serena — Mon, 09 Nov 2009 00:52:13 +0000

“Hand,” One-color silkscreen on organic heather shirt

“COLAB Logo,” 4-color with metallic ink silkscreen on black organic cotton shirt

“COLAB in Style,” 2-color discharge with silkscreen overlay on heather black shirt

“Fryup,” 4-color silkscreen on organic white shirt

Town Entertainment Stationery

serena — Mon, 09 Nov 2009 00:48:09 +0000

Town Entertainment was created in 2009 to foster a community of visual artists committed to creating memorable and entertaining content for commercial, film, web, and television distribution. Town cultivates a collegial atmosphere where directors and creatives collaborate to carefully craft each project with shared vision, innovation, and commitment. The company Studio Mercury worked with Town to establish an identity system that transformed the letterform of TOWN into geometric shapes reminiscent of metropolitan architecture. The shapes wrapped around the edges of each stationery item, as to integrate the brand's visual presence with its physical presence.

CYCLE Kids Brochure

lucasroy — Mon, 04 Feb 2008 00:49:56 +0000

CYCLE Kids Awareness Campaign

lucasroy — Sun, 03 Feb 2008 00:52:58 +0000

CYCLE Kids is an independent, nonprofit organization established to introduce children to the joys of cycling, the benefits of healthy eating, and the world of physical science. The CYCLE Kids campaign consists of a promotional brochure, an organization awareness poster and a kit folder. In designing the CYCLE Kids campaign we have used everything from illustration, to color and grainy black and white photography to show the dynamic and powerful influences of the organization. This approach is designed to give the organization a multitude of resources needed to have a powerful campaign for five years. CYCLE Kids goal is to help. Help children become healthy and happy. Help community volunteers become more involved with their schools. Help outside organizations sponsor children healthy activities. We felt the best thing we could do was to return the favor and help them get their message out.